Q. What is Kolor?
A. Kolor is a leader in spherical media and virtual reality solutions. Kolor is a startup company near Chambery, in the French Alps. Its technology and products enable users to combine multiple photographs or videos to produce a single high-resolution panoramic photograph or spherical video that can be enjoyed on mobile devices, the web or in a virtual reality environment.
Q. Why did GoPro acquire Kolor?
A. Spherical media enables a range of immersive viewing experiences and is an essential building block of virtual reality (VR), a technology poised to transform entertainment, education and other industries. Kolor’s solutions enable users to combine multiple photographs or videos to produce high-resolution panoramic or spherical content that can be enjoyed on mobile devices, the web or in a virtual reality environment.
Kolor’s technology and talented team are a great addition to GoPro’s current portfolio.
Q. Where does Kolor see spherical media and VR going in the future, in terms of both revenue and the technology itself?
A. Spherical media is the future of media is general. This type of media is the mother of all media, as every other can be created out of this one. This media will naturally spread in several areas, like movies, music clips, immersive live sports, or just in daily life…
Spherical media is not about watching the action. It is about being in the action.
Q. Will GoPro make any other acquisitions in this space or others?
We will continue to make strategic investments -- large and small -- which enhance the user experience and position GoPro for fast-growing new business opportunities.