MORGANTOWN, W.Va. and HALF MOON BAY, Calif. (May 18, 2011) – After breaking into American Motocross last season with its revolutionary high-definition cameras, MX Sports Pro Racing and Alli, the Alliance of Action Sports, announce that GoPro will return for 2011 and beyond as an official supporter of the Lucas Oil AMA Pro Motocross Championship.
GoPro’s HD HERO line of cameras and accessories have transformed the way live action is captured today, introducing a truly unique perspective to the world of motocross which enables viewers to get a first-hand feel for the crazy rush riders encounter out on the track. After an impressive intro to the sport last season, the leader in HD sports cameras returns on a whole other level, psyched to takeover and deliver fresh, hard-core footage for 2011.
“GoPro is very excited to be back as the Official Sports Camera of the Lucas Oil AMA Pro Motocross Championships,” said Justin Wilkenfeld, GoPro Director of Sports Marketing. “The outdoor nationals are one of the most dynamic and grueling race series on the planet and we are proud to support both the riders and the sport. We feel that rugged and versatile design of the GoPro cameras along with the high-quality images they capture are a perfect fit for the physically demanding nature of professional motocross racing.”
GoPro’s attendance at the track will be stronger than ever as several riders will be sporting the pocket-sized HD HERO cameras on their helmets at any given round while several of GoPro’s professional shooters capture one-of-a-kind perspectives as the world’s best motocross riders go bar-to-bar throughout the summer. The GoPro video will be used for the broadcasts of the Lucas Oil Pro Motocross series. And in an effort to increase their support of American Motocross, GoPro will bring a wider viewership to the sport and the series through unique GoPro produced content that will be distributed through GoPro’s social media platform and at the MX video channel on GoPro.com. Having already established itself as a strong presence within the action sports industry, GoPro fans are already familiar with the amazing and unique shots that HD HERO can deliver and will now have a chance to enjoy a fresh look at motocross and possibly be introduced and discover a new passion for the sport.
“It is great to have GoPro renew their partnership with the Lucas Oil Pro Motocross Championship for an additional three years,” said Alli’s GM of Strategic Partnerships Mark Carter. “Their products have been bringing our sport a great perspective in capturing the intense racing action of this series and we look forward to utilizing their developing technologies in the years ahead.”
As always, fans of the Lucas Oil AMA Pro Motocross Championship can see the incredible footage through the premier television broadcasts as well as through the exclusive series content on the web at www.allisports.com.
The 2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday, May 21 from the Rockstar Energy Hangtown Motocross Classic in Rancho Cordova, Calif. Tickets are on sale at www.allisports.com, Special discounts and incentives are available for advance ticket purchasers.
For more information on the 2011 Lucas Oil AMA Pro Motocross Championship, please log on to www.allisports.com/motocross
ABOUT THE LUCAS OIL AMA PRO MOTOCTROSS CHAMPIONSHIP
The Lucas Oil AMA Pro Motocross Championship is the world’s most prestigious motocross series. The Series is managed and produced by MX Sports Pro Racing, whose mission is to raise awareness of motocross racing through the promotion of professional championship racing events nationwide.
The series is also produced in conjunction with Alli, the Alliance of Action Sports, a global business that encompasses national and international action sports events, multimedia production and a consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.
The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro Racing, the premier professional motorcycle racing organization in North America. AMA Pro Racing operates a full schedule of events and championships across every spectrum of motorcycle competition.
Based in Half Moon Bay, California, GoPro is the world’s leading activity image capture company. GoPro’s HD HERO line of wearable and gear mountable cameras are used by more consumers and video production professionals than any other camera in its class. GoPro’s HD HERO line of wearable and gear mountable cameras and accessories are sold in over 60 countries, in specialty sports retailers, Best Buy, and at gopro.com.